Brand MDH - Minnesota Dept. of Health

Brand MDH

MDH brand and logo changing June 2017

In June 2017, the MDH brand – including the logo – will change to match the State of Minnesota’s new brand. If you are developing materials for distribution after that time, please contact health.communications@state.mn.us.

Style

Brand MDH - Style Guide (PDF) includes IMPORTANT information regarding the proper use of the MDH logo and other MDH branding elements. These standards include, but are not limited to:

  • Calibri font - general text should be 12 pt
  • MDH colors with text contrast shown here in right sidebar
  • White backgrounds for majority of surface area
  • Prominent "white space" around text and images
  • Comfortable readability
  • Images of sufficient resolution provide or support information
  • Graphic economy - no unnecessary borders or rules
  • MDH logo not altered in any way
  • Clear space around logo
  • Positioning logo flush left to page margin either at top or bottom

Logo

The primary MDH logo consists of a blue rectangle containing the letters MDH with the words Minnesota Department of Health to the right. The MDH logo must be prominently displayed on all materials produced for the Minnesota Department of Health.

Always download a new logo for every new use. Doing so will ensure you have the purest, most accurate version available.

Download MDH Logo

Please download with the understanding that usage standards described in the Brand MDH style guide must be followed.

(Primary logo) mdh logo blue horizontal with black text

Blue with Black text on invisible background:
PNG 350x50 px (.5" tall on screen)
PNG 1050x150 px (.5" tall for high-resolution printing)
EPS (vector, process color)
EPS (vector, spot color)
EMF (vector for GIS)
Blue with White text on invisible background:
not shown
PNG 350x50 px (.5" tall on screen) 
PNG 1050x150
(.5" tall for high-resolution printing)
EPS (vector, process color)
EPS (vector, spot color)
Blue with Black on white background:
GIS friendly
PNG 350x50 px (.5" tall on screen)
PNG 1050x150 px (.5" tall for high-resolution printing)

mdh logo black horizontal with black text

Black with Black text on invisible background:
PNG 350x50 px
(.5" tall on screen)
PNG 1050x150 px (.5" tall for high-resolution printing)
EPS (vector, process color)
EPS (vector, spot color)
Black with White text on invisible background:
not shown
PNG 350x50 px (.5" tall on screen)
PNG 1050x150 px (.5" tall for high-resolution printing)
EPS (vector, process color)
EPS (vector, spot color)

MDH logo

Blue with Blue text on invisible background:
use when restricted to using one color
PNG 350x50 px (.5" tall on screen)
PNG 1050x150 px
(.5" tall for high-resolution printing)
EPS (vector, process color)
EPS (vector, spot color)

square proportions mdh logo blue with black text

Blue with Black text on invisible background square:
use when space limitations require
PNG 140x140 px (1.4" tall on screen)
PNG 420x420 px (1.4" tall high res)
EPS (vector, process color)
EPS (vector, spot color)
EMF (vector for GIS)
Blue with White text on invisible
background square:

not shown
PNG 140x140 px (1.4" tall on screen)
PNG 420x420 px (1.4" tall high res)
EPS (vector, process color)
EPS (vector, spot color)
Blue with Black text on white background square:
GIS friendly
PNG 140x140 px
PNG 420x420 px

square proportions mdh logo black with black text

Black with Black text on invisible background square:
use when space limitations require
PNG 140x140 px (1.4" tall on screen)
PNG 420x420 px (1.4" tall high res)
EPS (vector, process color)
EPS (vector, spot color)
EMF (vector for GIS)
Black with White text on invisible background square:
not shown
PNG 140x140 px (1.4" tall on screen)
PNG 420x420 px (1.4" tall high res)
EPS (vector, process color)
EPS (vector, spot color)
Black with Black text on white background square:
GIS friendly
PNG 140x140 px
PNG 420x420 px

Spirit Mark (jumping kids icon)

A humanizing element to be used as a brand flourish.
Not
to be used alone as MDH identity.

 four jumping kids

Blue on white background
PNG 72x60 px
PNG 144x118 px
EPS (vector)  four jumping kids
Black on white background
PNG 72x60 px
PNG 144x118 px
EPS (vector)

If the logo format you require is not found here or you have any questions regarding proper use of the MDH logo, please contact the Communications Office at 651-201-4992.

DOWNLOADING DIRECTIONS

  1. Right-click on logo file link above.
  2. From the menu, select SAVE LINK AS or SAVE TARGET AS.
  3. Save the file to a directory of your choosing.
  4. To use the logo, import into the layout or graphic application of your choice, or insert the file into Word. (Graphic files need to be imported, placed or inserted into documents--they cannot be opened without design software. For example, to add the logo to a Word document, you must choose "Insert", then "Picture", then "From File".)
examples of various MDH logos on various backgrounds

Understanding image file formats

Raster Images
Raster images (png, jpeg, tiff, gif) are measured in pixel density. High quality printing is done at 300 pixels per inch, while web images are commonly just 72 pixels per inch. Remember, you can always reduce the size of a raster image, but you can not enlarge it without hurting its clarity. Generally raster images inserted into Word documents are more predictable and clear.

Vector Images
Vector images (eps, ai) are defined by outlining of shapes. They have the advantage of being clear at any enlargement size. They are very easy to use within Adobe Illustrator and InDesign. However their screen appearance in some programs (like Word) is not accurate. It is commonly used for printing in which case it is perfectly clear.

Updated Tuesday, December 27, 2016 at 04:03PM