Brand MDH - Minnesota Dept. of Health

Branding

Style

misc. style guide pages

Minnesota - Style Guide 2017 (PDF) includes IMPORTANT information about proper use of "mn" branding elements. These standards apply to all state agencies. The Minnesota Department of Health follows these standards, including:

  • Do not alter logo in any way
  • Clear space required around logo
  • Calibri font - general text should be 12 pt
  • Minnesota colors with sufficient text color contrast
  • White backgrounds for majority of surface area
  • Prominent "white space" around text and images
  • Comfortable readability
  • Images of sufficient resolution that provide or support accompanying text
  • Graphic economy - no unnecessary borders or decoration

Logo

Our agency logo identifies the Department of Health, while the basic Minnesota logo identifies the state alone and is used when partnering with other state agencies. Programs that need their name included may request a customized "subordinate" version from the Communications Office. Appropriate logos must be prominently displayed on all materials produced for the Minnesota Department of Health.

TIP: Download a new logo for every new use. Doing so will ensure you have the purest, most accurate version available.

Download

Please download with the understanding that standards must be followed as described in the Minnesota Style Guide 2017 (PDF).

(Primary MDH logo)
mdh logo blue with green horizontal

MDH Blue with Green on invisible:
PNG (raster RGB)
TIFF (raster CMYK)
EPS Process Color (vector CMYK)
EPS (vector PMS)
EMF (vector GIS)

MDH White with Green on invisible:
not shown
PNG (raster RGB)
TIFF (raster CMYK)

EPS (vector CMYK)
EPS (vector PMS)
EMF (vector GIS)

mdh logo blue with green vertical

MDH Blue with Green on invisible:
Vertical PNG (raster RGB)

Vertical TIFF (raster CMYK)
Vertical EPS (vector CMYK)
Vertical EPS (vector PMS)
Vertical EMF (vector GIS)

MDH White with Green on invisible:
not shown
Vertical PNG (raster RGB)
Vertical TIFF (raster CMYK)
Vertical EPS (vector CMYK)
Vertical EPS (vector PMS)
Vertical EMF (vector GIS)

(Primary MN logo)
mn logo blue with green horizontal

MN Blue with Green on invisible:
PNG (raster RGB)
TIFF (raster CMYK)
EPS (vector CMYK)
EPS (vector PMS)
EMF (vector GIS)

MN White with Green on invisible:
not shown
PNG (raster RGB)
TIFF (raster CMYK)

EPS (vector CMYK)
EPS (vector PMS)
EMF (vector GIS)

mdh logo blue with green vertical

MN Blue with Green on invisible:
Vertical PNG (raster RGB)

Vertical TIFF (raster CMYK)
Vertical EPS (vector CMYK)
Vertical EPS (vector PMS)
Vertical EMF (vector GIS)

MN White with Green on invisible:
not shown
Vertical PNG (raster RGB)
Vertical TIFF (raster CMYK)
Vertical EPS (vector CMYK)
Vertical EPS (vector PMS)
Vertical EMF (vector GIS)

If the logo format you require is not found here or you have any questions regarding proper use of the MDH logo, please contact the Communications Office at 651-201-4992.

DOWNLOADING DIRECTIONS

  1. Right-click on logo file link above.
  2. From the menu, select SAVE LINK AS or SAVE TARGET AS.
  3. Save the file to a directory of your choosing.
  4. To use the logo, import into the layout or graphic application of your choice, or insert the file into Word. Please note that graphic files need to be imported, placed or inserted into documents - they cannot be opened without design software. For example, to add the logo to a Word document, you must choose INSERT, then PICTURES, then choose the file you saved.

Understanding image file formats

Raster Images
Raster images (png, jpeg, tiff, gif) are measured in pixel density. High quality printing is done at 300 pixels per inch, while web images are commonly 72 pixels per inch. Remember, you can always reduce the size of a raster image, but you cannot enlarge it without hurting its clarity. Generally, raster images inserted into Word documents are more predictable and clear.

Vector Images
Vector images (eps, ai) are defined by the outlining of shapes. They have the advantage of being clear at any enlargement size. They are very easy to use with Adobe Illustrator and InDesign.

Vector EPS files are commonly used for printing. Their screen appearance in some programs (like Word) can be blurry; however, they look perfectly clear when printed.

CMYK vs. RGB
Both raster and vector images come in versions appropriate for printing or web. CMYK identifies ink process colors (cyan, magenta, yellow, black) and is used for "four color" (aka "full color") printing. RGB represents colors of light (red, green, blue), from which all colors you see on screen can be produced.

PMS
Pantone Matching System ink colors are premixed and are used when screen printing.

Updated Monday, July 24, 2017 at 01:38PM