Minnesota AUC
Administrative Simplification
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Communications and Marketing
Technical Advisory Group
Activation Date of TAG:
Inactivation Date of TAG: 2011
Charge to TAG and Mission Statement of Work:
The AUC Communications & Marketing TAG develops and coordinates official messages, tools and communication vehicles for the AUC to communicate with our members and interested parties.
Ongoing Work Plan for TAG:
- Recruit communication/marketing experts from member organizations to join and share in development of AUC communications and marketing strategy
- Develop and maintain communication plans, collateral materials, logos and talking points for AUC initiatives
- Develop written materials for AUC members to use and/or incorporate into presentations
- Review AUC messages for clarity and style prior to being sent
- Coordinate AUC website content and design, and maintain content updates with MDH
- Work with MDH contractor to develop communication tools
- Act as a communications resource to other AUC TAGs for development, review and maintenance of AUC forms, FAQs and other documents
- To the extent feasible, identify communication/marketing synergies between AUC initiatives and other Minnesota health care reform projects
Work Products:
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