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Minnesota AUC Administrative Simplification

Communications and Marketing
Technical Advisory Group

Activation Date of TAG:

Inactivation Date of TAG: 2011

Charge to TAG and Mission Statement of Work:
The AUC Communications & Marketing TAG develops and coordinates official messages, tools and communication vehicles for the AUC to communicate with our members and interested parties.

Ongoing Work Plan for TAG:

  • Recruit communication/marketing experts from member organizations to join and share in development of AUC communications and marketing strategy
  • Develop and maintain communication plans, collateral materials, logos and talking points for AUC initiatives
  • Develop written materials for AUC members to use and/or incorporate into presentations
  • Review AUC messages for clarity and style prior to being sent
  • Coordinate AUC website content and design, and maintain content updates with MDH
  • Work with MDH contractor to develop communication tools
  • Act as a communications resource to other AUC TAGs for development, review and maintenance of AUC forms, FAQs and other documents
  • To the extent feasible, identify communication/marketing synergies between AUC initiatives and other Minnesota health care reform projects

Work Products:

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