In the past, good public health communication meant informing community members about issues and publicizing information about programs (e.g., one-way communication). Now, the model for good public health communication is two-way communication or multi-directional.
The chart below contrasts old ways of thinking about communication with new ways of thinking about engagement.
|Communication (Old Way)||Engagement (New Way)|
|Communicate To...||Deliberate With...|
|Public Hearing||Community Conversation|
|Talk to / Tell||Talk with / Share|
|Seeking to Establish / Protect Turf||Seeking / Finding Common Ground|
|Influencing the Like-Minded||Understanding Those Not Like-Minded|
|Building a Decision-Making Hierarchy||Establishing a Stakeholder Network|
|Goals / Strategic Plan||Values / Vision|
|Public Relations||Public / Community Engagement|