The Smart Chart is a tool to help an organization plan communications strategies. It contains six major strategic decision sections:
- Program Decisions
- Strategic Choices
- Communications Activities
- Measurements of Success
- Final Reality Check
In assessing these sections, you will start making strategic decisions, which will lead to more effective tactical decisions. Building consensus around your campaign based on the above sections will lead to greater buy-in from internal and external stakeholders.
The Smart Chart™ is developed and maintained by Sptifire Strategies.
- Spitfire Strategies: Smart Chart [Attn: Non-MDH link]