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MN WIC Program

WIC Participation Study - Wilder Research

The Minnesota WIC Program recently contracted with the Wilder Foundation to conduct a study on how WIC can better reach out to eligible individuals that are not participating in the program. Focus Groups and interviews were held with 80 individuals throughout the state including past participants on awareness, experience and access to the WIC Program and also ways to reach out to eligible individuals. WIC received some great and helpful feedback on what people appreciate and like about the program. The study also identified opportunities and ways to improve awareness of WIC, experiences and access to the program, and also suggestions on ways to market the program to eligible individuals.

Wilder Executive Summary (PDF: 642KB/7 pages)

Wilder Study Report (PDF: 1.3MB/92 pages)

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