Some of the following links go to PDF files. To view PDF files you will need Adobe Acrobat Reader or for screen reader accessibility Adobe Acrobat Access (free downloads from Adobe Web site).
Advertising & Marketing
The Center on Alcohol Advertising and Youth – Located at Georgetown University in Washington DC, this Center recently published a report called "Youth Exposure to Alcohol Advertising on Television, 2001 to 2007", which found that: "Youth exposure to alcohol advertising on television has risen by 38% since the Center on Alcohol Marketing and Youth began monitoring this exposure in 2001. From 2001 to 2007, the number of alcohol advertisements seen in a year by the average television-watching 12-to20-year-old increased from 216 to 301. In 2007, approximately one out of every five alcohol advertisements was placed on programming that youth ages 12 to 20 were more likely per capita to see than adults of the legal drinking age. Almost all of these placements were on cable television, where distilled spirits companies in particular have dramatically increased their alcohol advertising in the past seven years."
Self-Regulation in the Alcohol Industry: A Review of Industry Efforts to Avoid Promoting Alcohol to Underage Consumers – A report from the Federal Trade Commission issued September, 1999. Attention: Non-MDH link
How To Assess Alcohol Advertising and Promotions ( PDF) – A worksheet to help in assessing the extent of alcohol advertising and promotion in your community, from the MDH Community Chemical Health Promotion Guide.
Marin Institute – The Marin Institute Web site often carries current information about industry advertising, marketing and promotions. Attention: Non-MDH link