Produce for Better Health is a non-profit consumer education foundation with a mission of increasing fruit and vegetable consumption. PBH is chair of the National Fruit and Vegetable Program which is made up of government agencies, industry, and non-profit organizations.

In 1991 The National Cancer Institute and the Produce for Better Health Foundation collaborated to create the 5 A Day for Better Health Program. In March of 2007 Produce for Better Health and the Center for disease Control unveiled Fruits & Veggies-More Matters to replace the 5 a Day Program.

For more information about Produce for Better Health, visit the following links:

General information about creating market demand for fruits and veggies http://pbhfoundation.org/

Information for produce retailers http://pbhfoundation.org/retail/

Information for food service establishments http://pbhfoundation.org/foodservice/

Information for educators http://pbhfoundation.org/educators/

Industry licensing http://pbhfoundation.org/members/graphics/licensing/

Brand guidelines http://www.pbhfoundation.org/pdfs
/members/graphics/fvmm/licensing
/BrandGuidelines101706.pdf