Communicating Your Message
Working With the Media
Most organizations tend to overlook all the ways the media can help them deliver a message. Instead, they just invite them to attend an event or send an occasional news release. But it doesn't have to be that way. Ideally, it's best to designate someone to be the media resource specialist. This person doesn't need a media background to do the job, but they do need to be able to interact with the media, be resourceful, and always follow through.
- Why is Working With the Media Important?
CHECKLIST
TIP SHEETS
- Seven Steps For Developing a Community Health Media Campaign (PDF: 4 KB 1 page)
- What To Do For an Interview (PDF: 9 KB 1 page)
- Getting on a Talk Show (PDF: 6 KB 1 page)
- Starting a Speaker's Bureau (PDF: 6 KB 1 page)
- Getting a Celebrity to Deliver Your Message (PDF: 7 KB 1 page)
- Send It Through the Mail (PDF: 6 KB 1 page)
- Top Ten Tips For Distributing Your Materials (PDF: 9 KB 1 page)
- Starting Your Own Newsletter
(PDF: 8 KB 1 page)
WORKSHEET
Community Health Promotion Main Page
See also > Center for Health Promotion > Health Promotion and Chronic Disease