Sources of Health Promotion Funding

Almost any type of private organization is a potential source of health promotion funding, including foundations, businesses, health associations, faith communities, educational institutions, and community clubs.

Community Organizations
In most communities, there is little or no written information on which local groups supply funds, and funding sources vary from location to location. Networking, therefore is particularly important when searching for funds on the local level. To learn about possible sources, contact others who are interested in health and community affairs, and consult directors of similar programs, the Chamber of Commerce, local government agencies, and hospitals and clinics.

The donation of in-kind services is an important aspect of local level support. Organizations that cannot give funds may donate facilities, equipment, or labor. Because a large portion of any project's budget is allocated to rent and salary, these resources may prove as valuable as funds.

Some grant programs require that a certain percentage of a project's costs be provided by other sources. These are termed matching funds, and documented donations of in-kind services may sometimes be used to meet matching fund requirements. Local fundraising events-contest, walk-a-thons, media solicitation of pledges-should not be ignored. They not only raise money, which may be used as matching funds, but they also involve the community.

Following are descriptions of the types of community organizations that may provide funds or other support.

Banks
 Many banks have funds set aside for community projects. In some cases, groups may obtain small donations from banks without submitting a written proposal.
Businesses
 Department stores, real estate agencies, and other local firms may donate funds and services to community groups.
Civic Organizations
 Civic organizations are frequently interested in supporting programs that benefit the local community.
Faith Communitites
 Many faith communities provide volunteers and facilities, as well as funds, for a variety of projects.
Local Voluntary Chapters
 Many of the major voluntary organizations have local chapters which can help with health promotion programs.
Hospitals / Other Health Facilities
 Hospitals, clinics, and health maintenance organizations are interested in health promotion, both for their own patients and employees and for their communities.
Media

Local newspapers and radio and TV stations are valuable allies in any community effort. They not only provide publicity but may also aid in fundraising and in sponsoring events. Enlisting a well-known media personality can boost a project's prestige and visibility.
Schools
 Many school service organizations hold fundraisers for health promotion projects, and student governments are often excellent funding sources. In addition, students may donate labor in exchange for volunteer work experience or school credit. Schools for the health professions may be interesting in cooperating on a project in their areas of interest.
Foundations

There are three major kinds of foundations:

  1. Private or independent-provide the majority of foundation grants for health education projects; supported by funds given by individuals or families, often in the form of trusts.

  2. Community foundations-governed by boards that are broadly representative of their communities; most funds come from private sources, but they are classified as public, tax-exempt organizations by the Internal Revenue Service and must comply with certain regulations.

  3. Corporate

Where Do We Go From Here Main Page

Community Health Promotion Main Page



See also > Center for Health Promotion > Health Promotion and Chronic Disease