Toolkit for Community Organizers: Steps for Addressing Chlamydia in Your Community - Step 2: Identify Stakeholders - Minnesota Dept. of Health

Step 2: Identify Stakeholders

Toolkit for Community Organizers:
Steps for Addressing Chlamydia in Your Community

Who is a stakeholder?

Someone, an individual or a group, who is affected by or has the ability to make an impact on chlamydia and sexual health.

Types of stakeholders

Direct stakeholders are the individuals most affected by chlamydia or sexual health.

  • youth
  • partners
  • parents

Indirect stakeholders are affected by chlamydia in less immediate ways, but have an ability to make an impact.

  • Health care providers
  • Teachers, school administrators or social workers

Formal stakeholders are major institutions or representatives of these institutions that are known as experts or to have authority.

  • government
  • schools and education institutions
  • health care organizations
  • businesses
  • faith-based organizations
  • existing coalitions

Informal stakeholders form a more complex web of individuals and organizations that may not be recognized as the direct authority on the issue but have the ability to make an impact.

  • neighbors and neighborhood groups
  • PTO
  • church groups -youth groups, women’s groups, parent groups and wellness committees
  • sports leagues
  • service clubs
  • immigrant organizations

Identify key stakeholders…Who really cares about chlamydia?

  • Is this a problem for them? Does it matter to them?
    • Think about who is most closely affected by chlamydia in your community.
    • Do they have an interest in and the power to make change?
    • Do certain populations need advocacy? Who might advocate for them?
  • Who do I know that might also be interested in this problem?
    • Ask yourself and those close to you: Who might be interested in taking on the problem of chlamydia and sexual health in your community?
    • Consider unexpected stakeholders like fertility or adoption groups and chemical dependency or mental health treatment centers.
  • How will I get people interested?
    • Consider how an individual or group might benefit from being involved in work to reduce chlamydia rates.
    • Coalition membership should be mutually beneficial for the individual and group.
    • Members are volunteering, so the benefits of partnering need to outweigh the cost of their commitment, including time, materials and funding.
    • Opportunities to build knowledge base, participate in trainings and expand social and professional networks are incentives for coalition membership.
  • Is there an already-existing coalition we could work with?
    • Are there coalitions already working on sexual health or pregnancy prevention? Teen development or empowerment? Healthy relationships or domestic violence?
    • Identify opposing stakeholders, such as local government officials, pro-life groups or certain ethnic or religious communities. How might these stakeholders contribute to or oppose your work?
    • Remember: Consider who is already involved, then identify gaps in your stakeholders. What roles/responsibilities need to be fulfilled?

Other resources for identifying stakeholders:

KCPH & CHAS: Assessing community needs to identify stakeholders
The decision to focus its effort on parents of pre-teens and teens as well as young adults as the direct stakeholders in chlamydia was evidenced by the results of community surveys.

  • Based on the results of a previously conducted parent survey (Word), CHAS learned that parents believed themselves to be primarily responsible for the sexual education of their children. They also felt their influence on their child’s sexual values and behaviors to be extremely important. The comments, however, indicated that parents were not sure how to take on that role. For example:

“To have or know when the right moment is to talk about sexuality with children, sometimes we don’t know where or how to start.”

“I would like help on how to get rid of this feeling of feeling uncomfortable to talk to my children about sex and be able to help them.”

“I would basically like to learn more about talking to my 3 girls.  I am a single parent.”

“Don’t know how I would ever talk to my children about sex.”

  • Similarly, youth wished to receive sexual health education from their parents. CHAS and St. Cloud State University nursing students conducted a survey of college students (PDF) to better understand how to more positively impact the sexual health of youth in the county. Students surveyed retrospectively wished that they had received more information from their parents, yet the results (XLS) demonstrated that only about 35 percent of students felt comfortable or very comfortable talking with their parents about healthy sexuality. More students reported that the most helpful information about healthy sexuality came from peers or friends and school as compared to parents or health care providers.
  • A community needs assessment (Word) of youth-serving organizations determined what services were being provided for youth and parent sexuality education. CHAS and St. Cloud State University nursing students partnered to assess youth sexuality education efforts that already existed in Kandiyohi County.


Content Notice: This site contains HIV or STD prevention messages that may not be appropriate for all audiences. Since HIV and other STDs are spread primarily through sexual practices or by sharing needles, prevention messages and programs may address these topics. If you are not seeking such information or may be offended by such materials, please exit this web site.

Updated Friday, September 16, 2016 at 11:02AM