Step 2: Identify Stakeholders
Toolkit for Community Organizers:
Steps for Addressing Chlamydia in Your Community
Who is a stakeholder?
Someone, an individual or a group, who is affected by or has the ability to make an impact on chlamydia and sexual health.
|Types of stakeholders|
Direct stakeholders are the individuals most affected by chlamydia or sexual health.
Indirect stakeholders are affected by chlamydia in less immediate ways, but have an ability to make an impact.
Formal stakeholders are major institutions or representatives of these institutions that are known as experts or to have authority.
Informal stakeholders form a more complex web of individuals and organizations that may not be recognized as the direct authority on the issue but have the ability to make an impact.
Identify key stakeholders…Who really cares about chlamydia?
- Is this a problem for them? Does it matter to them?
- Think about who is most closely affected by chlamydia in your community.
- Do they have an interest in and the power to make change?
- Do certain populations need advocacy? Who might advocate for them?
- Who do I know that might also be interested in this problem?
- Ask yourself and those close to you: Who might be interested in taking on the problem of chlamydia and sexual health in your community?
- Consider unexpected stakeholders like fertility or adoption groups and chemical dependency or mental health treatment centers.
- How will I get people interested?
- Consider how an individual or group might benefit from being involved in work to reduce chlamydia rates.
- Coalition membership should be mutually beneficial for the individual and group.
- Members are volunteering, so the benefits of partnering need to outweigh the cost of their commitment, including time, materials and funding.
- Opportunities to build knowledge base, participate in trainings and expand social and professional networks are incentives for coalition membership.
- Is there an already-existing coalition we could work with?
- Are there coalitions already working on sexual health or pregnancy prevention? Teen development or empowerment? Healthy relationships or domestic violence?
- Identify opposing stakeholders, such as local government officials, pro-life groups or certain ethnic or religious communities. How might these stakeholders contribute to or oppose your work?
- Remember: Consider who is already involved, then identify gaps in your stakeholders. What roles/responsibilities need to be fulfilled?
Other resources for identifying stakeholders:
- System Mapping: A Guide to Developing Actor Maps -FSG tool (registration required for free download)
- Stakeholder Analysis: Winning support for your project - Mindtools article
- Maximizing Community Stakeholders' Engagement - Citymatch presentation
- Identifying Targets and Agents of Change - Community Toolbox article
KCPH & CHAS: Assessing community needs to identify stakeholders
“To have or know when the right moment is to talk about sexuality with children, sometimes we don’t know where or how to start.”
“I would like help on how to get rid of this feeling of feeling uncomfortable to talk to my children about sex and be able to help them.”
“I would basically like to learn more about talking to my 3 girls. I am a single parent.”
“Don’t know how I would ever talk to my children about sex.”
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