What is an Aim Statement?
An aim statement is an explicit description of a team's desired outcomes, which are expressed in a measurable and time-specific way. It answers the question: What are we trying to accomplish?
How Do I Draft an Aim Statement?
An aim statement should take into account the following concerns:
- What are we trying to accomplish?
- Why is it important?
- Who is the specific target population?
- When will this be completed?
- How will this be carried out?
- What is/are our measurable goal(s)?
When writing goals, you might want to consider how SMART objectives can impact your aim statement (QI Toolbox: Objectives).
Example Aim Statement
In response to the need to increase physical activity in child care settings, Blue Earth County Public Health formulated a strategy to address existing opportunities to form and support healthful physical activity habits in young children. By emphasizing activity in child care and preschool settings and offering young children a wide variety of physical activity choices, adults can lay the foundation for health in childhood.
To this end, Blue Earth County Public Health devised this aim statement:
By February 2011, 25% of licensed child care providers in Blue Earth County will be trained in the "I am Moving, I am Learning" curriculum.
This statement includes a specific target (25%) and a deadline (February 2011), making it easy to work toward and measure.
Science of Improvement: Setting Aims
Institute for Healthcare Improvement
Courses and Trainings
Operationalizing Quality Improvement in Public Health
University of Minnesota School of Public Health
Public Health QI 101: What are We Trying to Accomplish?
North Carolina Institute for Public Health