Statewide Health Improvement Program (SHIP) - Communications - Logos
Logo usage guidelines for SHIP
Background information on the SHIP logos
The Statewide Health Improvement Program is an integral part of Minnesota's nation-leading 2008 health reform law. The SHIP logo seeks to create a distinct identity for SHIP while still keeping the program closely connected to the state's overall health reforms that make up Minnesota's Vision for a Better State of Health.
Applying the logo to SHIP materials
The Minnesota's Vision: SHIP logo must be prominently displayed on all materials produced as part of the Statewide Health Improvement Program. SHIP grantees must ensure that the logo is displayed on the front unless other arrangements are discussed with MDH's SHIP communications coordinator.
Logo styles
You can choose between two styles of SHIP logo:
- Horizontal - best for elongated banners, at the top of letterhead or in a footer.
- Vertical - best when your layout needs require a block logo.
Colors
You can choose between color and black and white versions of the logos:
- Black and white
- RGB color (dark blue and "SHIP green" logo)
- Black and white reverse - an all-white logo on a very dark background
- RGB color reverse - white and "SHIP green" logo on a very dark background
Size
Make sure the logo remains proportional (not stretched) and is not reduced to a size that makes the words unreadable. If you are uncertain whether the size that works for your application is acceptable, please contact SHIP Communications Coordinator Rachel Cohen at 651-201-5442 or rachel.cohen@state.mn.us.
Usage with other logos
The Minnesota's Vision: SHIP logo should always be prominently displayed on any official SHIP publication or other communications. If you have created your own local SHIP logo and/or need to include logos from your local community governments, the Minnesota's Vision: SHIP logo should always appear first and should be as large or larger than the other graphic identifiers. Text should indicate that SHIP is part of the Minnesota Department of Health.
Download the logos