Moving Beyond Imagination E-News

Moving Beyond Imagination E-News

February 01, 2010
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In this issue:
1. Introduction: Key Accomplishments: 2007-2010
2. Creation of a Plan
3. Action Teams
4. Overall program accomplishments
5. Messaging Action Team
6. Policy and Legislation Action Team
7. Data and Research Action Team

1. Introduction: Key Accomplishments: 2007-2010

Issue #4: February 2010

Key Accomplishments: 2007-2010
Minnesotans Working Together To Prevent Sexual Violence

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2. Creation of a Plan

In August 2007, a diverse group of individuals and organizations who believed that sexual violence can be prevented attended a retreat to outline a sexual violence prevention plan for Minnesota. Based on their vision and years of previous work, many people worked together to create …
The Promise of Primary Prevention of Sexual Violence: Five Year Plan (PDF: 4.3 MB/58 pages).

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3. Action Teams

Three Action Teams were launched in June 2008 to implement the plan:

  • Policy and Legislation
  • Data and Research
  • Framing and Messaging (later renamed Messaging).

More than 200 people now serve on these teams, including sexual violence prevention advocates, sex offender treatment professionals, state and local government representatives, elected officials, faith community leaders, disability advocates, educators, public health staff, representatives of ethnic communities, health and public health professionals, women’s organizations, men’s organizations, and others.

Crowd: All Team Meeting Aug. 10th 2009
All-Team meeting, August 10, 2009

The work of the three teams is led and coordinated by a Leadership Team that includes Action Team facilitators, Minnesota Department of Health (MDH) staff, and other stakeholders. In just two years, these are some of the accomplishments.

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4. Overall program accomplishments

MN Summit Image
Cordelia Anderson, consultant, and Donna Dunn, MNCASA executive director, at the Summit.

  • Distributed and discussed implications of the Costs of Sexual Violence in Minnesota (PDF: 126 KB/20 pages). Summaries:
    • July 17, 2007 Press Release (link removed)
    • Highlights of Costs of Sexual Violence in Minnesota (PDF: 23 KB/2 pages) (link removed)
  • Expanded the Sexual Violence Prevention Network, holding quarterly educational programs around the state and publishing the SVPN E-News, with meeting announcements, highlights of previous meetings, and announcements of conferences, workshops, trainings, prevention resources, job openings, etc.
  • Promoted Minnesota Champions (link removed) , an initiative to encourage people and organizations throughout the state to make prevention of sexual violence a priority.
  • Created and presented the Sexual Violence Data Brief 2002 - 2007 (PDF: 179KB/10 pages) to various organizations. (See Data and Research Team below).
  • Redesigned and reorganized the Sexual Violence Prevention Program Web site – which now includes data and background on sexual violence; publications, resources, and organizations; information on the Action Teams, videos and photos from Action Team events; Sexual Violence Prevention Network links; and suggested prevention activities.


SVP Home page image
Home page of SVPP Web site


  • Participated in MNCASA Roundtable discussions with funders, businesses/media leaders, elected officials, educators, and healthcare providers. 
  • Organized, through a financial and program partnership with the Minnesota Men's Action Network (MN-MAN) (link removed) , men’s forums and ongoing work in seven communities (Duluth, Alexandria, Fergus Falls, Rochester, Mankato, St. Cloud, and Winona); organized two statewide men’s conferences; conducted prevention forums; and provided technical assistance to other communities. MN-MAN, MNCASA, and MDH also work to promote the Clean Hotels (link removed) policy. It encourages businesses, public/private organizations, and municipalities to make policy and organizational changes to avoid holding meetings and conferences in facilities that offer in-room adult pay-per-view pornography. It also asks individuals traveling on business with those organizations to request porn-free accommodations.
  • Participated on the state Human Trafficking Task Force to successfully strengthen trafficking laws in Minnesota. 
  • Endorsed and actively engaged in the efforts of Action Network to End Sexual Exploitation in Minnesota (ANESEM), a grassroots collaboration of state government, non-profit agencies, community activists and survivors committed to ending sexual exploitation in Minnesota.

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5. Messaging Action Team

  • Developed an “Imagine” advertising campaign with materials posted on Twin Cities-area buses for about six months: signs on 100 bus fronts and placards inside 900 buses. 


Bus ad interior image


  • Together with the Leadership Team, learned about framing and adopted a frame for sexual violence prevention messaging: We want a society where people of all ages can live up to their full potential. 
  • Reviewed myths and language and defined preferred messages to use when communicating about sexual violence and its prevention. 
  • Prioritized messages and audiences (or segments of the population) to reach and recommended ways to learn their preferences for message delivery. 
  • Studied the concepts of social marketing and reviewed specific Minnesota campaigns. 
  • Developed a process and provided suggested text to MNCASA to be used for communicating sexual violence prevention messages to elected officials.

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6. Policy and Legislation Action Team

  • Developed and refined a policy on “clean hotels” to be shared with organizations and agencies to discourage employees from staying in hotels that offer pay-for-view “adult” films while traveling on business. Because of these efforts, such policies have been adopted by the Minnesota Coalition Against Sexual Assault, Cragun’s Resort, and Olmsted County ... and are being considered by a number of Minnesota state agencies. 
  • Collected sexual violence prevention policies that exist in Minnesota organizations and agencies and began the process of recommending other policies and seeing that they are implemented. 
  • Provided information to the Minnesota Legislature’s new bipartisan sexual violence prevention caucus.
  • Worked to advance the Minnesota Champions initiative, to recruit and train champions for sexual violence prevention across the state. First effort: work with leaders in several counties to pass sexual violence prevention resolutions and develop prevention plans and/or county policies.

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7. Data and Research Action Team

  • Created a bibliography of resources and research journal articles on a broad variety of prevention-related topics. 
  • Sponsored and discussed presentations by researchers on preventing perpetration. 
  • Identified sources of data on sexual violence in Minnesota. Brought together agencies to discuss data sharing. 
  • Studied the Sexual Violence Data Brief: discussed reasons for different conclusions by different sources, and made recommendations for future data collection and coordination among agencies. 
  • Shared data with other Action Teams through BaseCamp and through Webinars presented by researchers. 
  • Began to develop criteria for evaluating prevention programs.

The Action Teams, led by the Leadership Team, have donated countless hours to this work. To learn more about – or join -- an Action Team, see Implementing the Plan (link removed) . There is much to be done to move closer to a world without sexual violence.
Imagine! We’re doing it!

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Moving Beyond Imagination E-News is brought to you by the Minnesota Department of Health (MDH) with support from the National Centers for Disease Control and Prevention (CDC), National Center for Injury Prevention and Control. Contributed items are solely the responsibility of the contributors, and do not necessarily represent official views of, or endorsement by the MDH or the CDC.

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Sexual Violence Prevention Program
Injury and Violence Prevention Unit
Minnesota Department of Health
PO BOX 64882
ST PAUL MN 55164-0882
(651) 201-5484

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