Social Norms Change

     Norms are about what is expected and assumed--what is 'normal.' If a campus social group has a norm around being entitled to sex if you pay for the date--that's a norm that contributes to sexual violence.
     Social norms change is at the root of all successful prevention programs. These movements go beyond mere education or awareness efforts, but deeper to change community beliefs and expectations.

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• Green Dot Bystander Intervention Strategy  The Green Dot strategy is a comprehensive approach to violence prevention that capitalizes on the power of peer and cultural influence across all levels of the socio-ecological model. Bring it to your campus! http://www.livethegreendot.com
  Tags: Best Practices  Prevention  Bystander Intervention  Campaign  Curricula  Intimate Partner Violence  Self-Defense  Social Norms Change  Environmental Change 
• This is Not an Invitation to Rape Me  Rape Crisis Scotland confronts rape myths in a very direct way, and invites members of the public to join us in putting an end to blaming women for rape. http://www.thisisnotaninvitationtorapeme.co.uk/the-campaign/
  Tags: Campaign  Media  Rape Myths  Framing the Issue  Social Norms Change 
• The Consensual Project  Brings students a fresh understanding of consent. The innovative curriculum, workshops, and website empower young people to incorporate consent into their daily lives. http://www.theconsensualproject.com/
  Tags: Prevention  Campaign  Media  Social Norms Change  Consent  Framing the Issue 
• Clarifying Consent: Primary Prevention of Sexual Violence on a College Campus (PDF:15pages/107KB)  Sexual assault policies are only as effective as students' understanding and use of them. How do students know what they mean for actual behavior? Ideas here. http://wiki.preventconnect.org/file/view/Borges+2008+Clarifying+Consent.pdf
  Tags: Case Studies  Social Norms Change  Consent  Research 
• On Sexual Assault at Williams College: Letter from the President  This letter is one example of how college and university presidents and trustees can be vocal about the issue of sexual assault. http://president.williams.edu/letters-from-the-president/on-sexual-assault-at-williams/
  Tags: Institutional Responsibilities  Social Norms Change  Best Practices 
• The B.E.S.T. (Be Equal, Safe, and Trustworthy) Model: Preventing Sexual and Domestic Violence with Parties Women Love  The BEST Party Model mobilizes a process for campus men to join women in taking responsibility for the process of preventing violence against women at parties. http://menaspeacemakers.org/programs/mnman/BEST
  Tags: Athletes  Bystander Intervention  Community Mobilization  Engaging Men  Masculinity  Social Norms Change  Perpetration  Gender  Alcohol Facilitation  Environmental Change 
• Show Me Love  Show Me Love! is a campaign to raise awareness about healthy relationships and provide resources for LGBTQ survivors of intimate partner violence. We celebrate fun, vibrant, healthy LGBTQ relationships. http://www.showmelovedc.org
  Tags: LGBTQ  Social Norms Change  Media 
• The Spectrum of Prevention  The Spectrum of Prevention helps expand prevention efforts beyond education models by promoting a multifaceted range of activities for effective prevention. Includes: Influencing Policy and Legislation,, Changing Organizational Practices, Fostering Coalitions and Networks, Educating Providers, Promoting Community Education, and Strengthening Individual Knowledge and Skills. http://www.preventioninstitute.org/index.php?option=com_jlibrary&view=article&id=105&Itemid=127
  Tags: Best Practices  Prevention  Community Mobilization  Laws, Policy and Legislation  Self-Defense  Social Norms Change  Theory  Framing the Issue  Environmental Change 
• LGBTQArchitect  This website will guide you through documentation for campus administrators working with LGBTQ populations. Use these documents to construct a program for yourself. http://architect.lgbtcampus.org/
  Tags: Toolkit  Social Norms Change  LGBTQ 
• The Social Ecological Model  The social-ecological model provides a framework for understanding those different influences of perpetrating sexual assault. http://www.wcsap.org/social-ecological-model
  Tags: Social Norms Change  Prevention  Environmental Change  Perpetration 

Campus Sexual Violence Prevention Portal

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For questions about this page, please contact the Injury and Violence Prevention program at:health.injuryprevention@state.mn.us

See also Health Promotion and Chronic Disease

Alcohol Facilitation Art and Theater Athletes Best Practices Bystander Intervention Campaign Campus Case Studies Coalition Community Mobilization Consent Curricula Engaging Men Environmental Change Family Framing the Issue Gender Institutional Responsibilities Intimate Partner Violence LGBTQ Laws, Policy and Legislation Masculinity Media Perpetration Prevention Public Health Rape Culture Rape Myths Rape and Sexual Violence Crisis Center Reporting Research Response Security Self-Defense Sexual Harassment Social Norms Change Students of Color Theory Toolkit Webinars