Social Norms Change
Norms are about what is expected and assumed--what is 'normal.' If a campus social group has a norm around being entitled to sex if you pay for the date--that's a norm that contributes to sexual violence.
Social norms change is at the root of all successful prevention programs. These movements go beyond mere education or awareness efforts, but deeper to change community beliefs and expectations.
- Minnesota Men's Action Network: Alliance to Prevent Sexual and Domestic Violence (MNMAN) MNMAN specializes in the development of innovative strategies that engage men, in partnership with women, to reshape the social environments which contribute to endemic levels of sexual and domestic violence.
- The Consensual Project Brings students a fresh understanding of consent. The innovative curriculum, workshops, and website empower young people to incorporate consent into their daily lives.
- On Sexual Assault at Williams College: Letter from the President This letter is one example of how college and university presidents and trustees can be vocal about the issue of sexual assault.
- Clarifying Consent: Primary Prevention of Sexual Violence on a College Campus (PDF:15pages/107KB) Sexual assault policies are only as effective as students' understanding and use of them. How do students know what they mean for actual behavior? Ideas here.
- This is Not an Invitation to Rape Me Rape Crisis Scotland confronts rape myths in a very direct way, and invites members of the public to join us in putting an end to blaming women for rape.
- Primary Prevention Committees: Organizing Campuses to End Sexual and Relationship Violence A project of MN Men's Action Network, the Committee brings together key administrators, students, faculty, and staff to assess and develop strategies to change the campus social environment in relation to gender equity and violence against women. For more information, contact Ed Heisler at: email@example.com
- Game Plan: Preventing Sexual and Relationship Violence A project of MN Men's Action Network, this program helps coaches and athletes learn how to use their status to create a safer and more respectful campus environment for women. Athletes serve as role models and facilitate activities in after school and summer school programming designed to tie prevention messages to athletics. For more information, contact Ed Heisler at: firstname.lastname@example.org
- Bystanders In Action A project of MN Men's Action Network, this program increases peer leadership focused on intervening in negative situations, with a special emphasis on how individuals can work together to shape the social environment to stop the harm before it starts. For more information, contact Ed Heisler at: email@example.com
- Green Dot Bystander Intervention Strategy The Green Dot strategy is a comprehensive approach to violence prevention that capitalizes on the power of peer and cultural influence across all levels of the socio-ecological model. Bring it to your campus!
- The Social Ecological Model The social-ecological model provides a framework for understanding those different influences of perpetrating sexual assault.
- The Spectrum of Prevention The Spectrum of Prevention helps expand prevention efforts beyond education models by promoting a multifaceted range of activities for effective prevention. Includes: Influencing Policy and Legislation,, Changing Organizational Practices, Fostering Coalitions and Networks, Educating Providers, Promoting Community Education, and Strengthening Individual Knowledge and Skills.
- LGBTQArchitect This website will guide you through documentation for campus administrators working with LGBTQ populations. Use these documents to construct a program for yourself.
- Show Me Love Show Me Love! is a campaign to raise awareness about healthy relationships and provide resources for LGBTQ survivors of intimate partner violence. We celebrate fun, vibrant, healthy LGBTQ relationships.
- The B.E.S.T. (Be Equal, Safe, and Trustworthy) Model: Preventing Sexual and Domestic Violence with Parties Women Love This primary prevention model engages students, staff, and faculty in shaping one of the single most dangerous social environments on campus through party policy and practice changes that make it safe to have fun.
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