For Community and Faith-Based Organizations
COVID-19 Vaccine Communication Toolkit
This toolkit is designed to help community and faith-based organizations educate communities about COVID-19 vaccine. Please note that as more information about COVID-19 vaccines becomes available, the resources on this page may be updated.
About this toolkit
Who
Designed for staff of organizations serving communities affected by COVID-19. This includes:
- Social service organizations
- Faith-based organizations
- School organizations (e.g., PTAs/PTOs)
- Meal delivery services
- Senior centers
- Others community based organizations (CBOs)
Purpose
Help organizations:
- Educate community members about COVID-19 vaccines
- Raise awareness about the benefits of vaccination
- Address common questions and concerns
How to get started
- Use these key messages when communicating with your community to help combat misinformation.
- Print copies of the materials and use them as handouts.
- Invite community members to post after-vaccination selfies on social media.
- Adapt the key messages to the language, tone, and format that will resonate with your community. YOU know what works in your community.
Speaker request
If you would like someone from MDH to come and speak on COVID-19 vaccines at your organization, fill out the COVID-19 Vaccine Speakers Request Survey to request a speaker.
Toolkit contents
Tailor the below resources for your different audiences.
- COVID-19 Vaccine Key Messages (PDF)
- About COVID-19 Vaccine
- COVID-19 Vaccine Basics (PDF)
1/21/21
- COVID-19 Vaccine Basics in Amharic (PDF)
- COVID-19 Vaccine Basics in Arabic (PDF)
- COVID-19 Vaccine Basics in Chinese (PDF)
- COVID-19 Vaccine Basics in French (PDF)
- COVID-19 Vaccine Basics in Hmong (PDF)
- COVID-19 Vaccine Basics in Karen (PDF)
- COVID-19 Vaccine Basics in Lao (PDF)
- COVID-19 Vaccine Basics in Oromo (PDF)
- COVID-19 Vaccine Basics in Russian (PDF)
- COVID-19 Vaccine Basics in Somali (PDF)
- COVID-19 Vaccine Basics in Spanish (PDF)
- COVID-19 Vaccine Basics in Vietnamese (PDF)
- Getting Vaccinated For COVID-19 (PDF)
1/14/21- Getting Vaccinated for COVID-19 in Amharic (PDF)
- Getting Vaccinated for COVID-19 in Arabic (PDF)
- Getting Vaccinated for COVID-19 in Chinese (PDF)
- Getting Vaccinated for COVID-19 in French (PDF)
- Getting Vaccinated for COVID-19 in Hmong (PDF)
- Getting Vaccinated for COVID-19 in Karen (PDF)
- Getting Vaccinated for COVID-19 in Lao (PDF)
- Getting Vaccinated for COVID-19 in Oromo (PDF)
- Getting Vaccinated for COVID-19 in Russian (PDF)
- Getting Vaccinated for COVID-19 in Somali (PDF)
- Getting Vaccinated for COVID-19 in Spanish (PDF)
- Getting Vaccinated for COVID-19 in Vietnamese (PDF)
- Avoid COVID-19 Vaccine Scams (PDF)
2/16/21- Avoid COVID-19 Vaccine Scams in Amharic (PDF)
- Avoid COVID-19 Vaccine Scams in Arabic (PDF)
- Avoid COVID-19 Vaccine Scams in Chinese (PDF)
- Avoid COVID-19 Vaccine Scams in French (PDF)
- Avoid COVID-19 Vaccine Scams in Hmong (PDF)
- Avoid COVID-19 Vaccine Scams in Karen (PDF)
- Avoid COVID-19 Vaccine Scams in Lao (PDF)
- Avoid COVID-19 Vaccine Scams in Oromo (PDF)
- Avoid COVID-19 Vaccine Scams in Russian (PDF)
- Avoid COVID-19 Vaccine Scams in Somali (PDF)
- Avoid COVID-19 Vaccine Scams in Spanish (PDF)
- Avoid COVID-19 Vaccine Scams in Vietnamese (PDF)
- COVID-19 Vaccine Basics (PDF)
Vaccine safety
How COVID-19 Vaccines Are Made (PDF)This handout explains how the COVID-19 vaccine processes and timelines were made more efficient compared to other vaccine development.
12/21/20
- How COVID-19 Vaccines Are Made in Amharic (PDF)
- How COVID-19 Vaccines Are Made in Arabic (PDF)
- How COVID-19 Vaccines Are Made in Chinese (PDF)
- How COVID-19 Vaccines Are Made in Hmong (PDF)
- How COVID-19 Vaccines Are Made in Karen (PDF)
- How COVID-19 Vaccines Are Made in Lao (PDF)
- How COVID-19 Vaccines Are Made in Oromo (PDF)
- How COVID-19 Vaccines Are Made in Russian (PDF)
- How COVID-19 Vaccines Are Made in Somali (PDF)
- How COVID-19 Vaccines Are Made in Spanish (PDF)
- How COVID-19 Vaccines Are Made in Vietnamese (PDF)
- Frequently Asked Questions About How COVID-19 Vaccines are Made: Transcript (PDF)
- Frequently Asked Questions About How COVID-19 Vaccines are Made: ASL (YouTube)
- Frequently Asked Questions About How COVID-19 Vaccines are Made Transcript: Amharic (PDF)
- Frequently Asked Questions About How COVID-19 Vaccines are Made Transcript: Arabic (PDF)
- Frequently Asked Questions About How COVID-19 Vaccines are Made Transcript: Chinese (PDF)
- Frequently Asked Questions About How COVID-19 Vaccines are Made Transcript: French (PDF)
- Frequently Asked Questions About How COVID-19 Vaccines are Made Transcript: Hindi (PDF)
- Frequently Asked Questions About How COVID-19 Vaccines are Made Transcript: Hmong (PDF)
- Frequently Asked Questions About How COVID-19 Vaccines are Made Transcript: Karen (PDF)
- Frequently Asked Questions About How COVID-19 Vaccines are Made Transcript: Lao (PDF)
- Frequently Asked Questions About How COVID-19 Vaccines are Made Transcript: Nepali (PDF)
- Frequently Asked Questions About How COVID-19 Vaccines are Made Transcript: Oromo (PDF)
- Frequently Asked Questions About How COVID-19 Vaccines are Made Transcript: Russian (PDF)
- Frequently Asked Questions About How COVID-19 Vaccines are Made Transcript: Somali (PDF)
- Frequently Asked Questions About How COVID-19 Vaccines are Made Transcript: Spanish (PDF)
- Frequently Asked Questions About How COVID-19 Vaccines are Made Transcript: Swahili (PDF)
- Frequently Asked Questions About How COVID-19 Vaccines are Made Transcript: Vietnamese (PDF)
Vaccine Connector
The Minnesota COVID-19 Vaccine Connector helps Minnesotans find out when, where, and how to get a COVID-19 vaccine. This tool is for all Minnesotans 18 years of age and older who have not yet been vaccinated. Insurance and identification are not needed, and signing up is free.
- State of Minnesota: Vaccine Connector
- Get Connected to Your COVID-19 Vaccine! (PDF)
Flyer with details on how the Vaccine Connector works and how to sign up.
- Help us get all Minnesotans signed up for the COVID-19 Vaccine Connector (PDF)
Flyer with key messages to share about the Vaccine Connector.
- Stay Safe MN Social Media Images
Help share the message on social media with COVID-19 vaccine graphics.
Sample social media messages
Use these sample social media messages to help share more information about COVID-19 vaccines with your community members. Messages can be shared on your social media channels and link to more information. We encourage you to use your own photos or graphics to go along with the messages if you have something that is more relevant to your community.


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COVID-19 vaccines are safe and they work! This video answers common questions about how COVID-19 vaccines were tested, made, and approved. https://youtu.be/WHx3-FHVdbA #VaxMN #StaySafeMN
COVID-19 vaccines do not have preservatives, pork products or gelatin, or COVID-19 live virus. #VaxMN #StaySafeMN
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The COVID-19 vaccine is free to everyone, no matter your immigration or insurance status. Some vaccination clinics may ask for medical insurance information. You should not receive a bill. If you do not have insurance, you can still get vaccinated. https://health.mn.gov/covidvaccine #VaxMN #StaySafeMN
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You need two doses of the COVID-19 vaccine, and they need to be the same product. It takes two weeks after the second dose to be fully protected. Even after being vaccinated, you still have to do all these things to help keep your community safe: wear a mask, stay 6 feet from others, wash your hands, get tested for COVID-19 when needed, and stay home as much as you can. https://mn.gov/covid19/vaccine/ #VaxMN #StaySafeMN
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Everyone 16 years and older should get the COVID-19 vaccine when it is available to them. This includes people with medical conditions, who have had COVID-19, and those of different ages, races, and ethnicities. The vaccine is safe for people who are pregnant and those with weak immune systems, but they should talk to their doctor before getting the COVID-19 vaccine. https://health.mn.gov/covidvaccine #VaxMN #StaySafeMN
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Some people have side effects after getting the vaccine. Side effects usually last one or two days and usually do not prevent you from daily activities. You may have a sore arm, muscle aches, tiredness, headache, or a low fever. If you have questions or concerns about side effects, talk to your health care provider. https://health.mn.gov/covidvaccine #VaxMN #StaySafeMN
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We know people have many questions about COVID-19 vaccines. Learn more about COVID-19 vaccine at https://www.health.state.mn.us/diseases/coronavirus/vaccine/basics.html. #VaxMN #StaySafeMN
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Everyone who wants to will eventually be able to be vaccinated. We just have to wait our turn. Learn more at https://mn.gov/covid19/vaccine/whos-getting-vaccinated/index.jsp. #VaxMN #StaySafeMN
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We will share information about where and how you will be able to get vaccinated once it becomes available to more people. Check back at [your social media/website] and tune into your local news source. #VaxMN #StaySafeMN


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Watch out for scams! Public health officials or health care providers will never ask for money, your bank account, credit card, or social security number. Offers to sell or ship doses of the vaccine are also a scam. If you believe you are the victim of a COVID-19 scam, visit https://www.ag.state.mn.us/Office/Forms/COVID19Complaint.asp. #VaxMN #StaySafeMN