COVID-19 Vaccine Communication Toolkit for Community and Faith-Based Organizations - Minnesota Dept. of Health
On Feb. 16, 2021, we updated our Close Contacts and Tracing quarantine guidance to align with recent CDC public health recommendations for vaccinated persons. Other materials will be updated as quickly as possible.

For Community and Faith-Based Organizations
COVID-19 Vaccine Communication Toolkit

This toolkit is designed to help community and faith-based organizations educate communities about COVID-19 vaccine. Please note that as more information about COVID-19 vaccines becomes available, the resources on this page may be updated.

About this toolkit


Designed for staff of organizations serving communities affected by COVID-19. This includes:

  • Social service organizations
  • Faith-based organizations
  • School organizations (e.g., PTAs/PTOs)
  • Meal delivery services
  • Senior centers
  • Others community based organizations (CBOs)


Help organizations:

  • Educate community members about COVID-19 vaccines
  • Raise awareness about the benefits of vaccination
  • Address common questions and concerns

How to get started

  • Use these key messages when communicating with your community to help combat misinformation.
  • Print copies of the materials and use them as handouts.
  • Invite community members to post after-vaccination selfies on social media.
  • Adapt the key messages to the language, tone, and format that will resonate with your community. YOU know what works in your community.

Speaker request

If you would like someone from MDH to come and speak on COVID-19 vaccines at your organization, fill out the COVID-19 Vaccine Speakers Request Survey to request a speaker.

Toolkit contents

Tailor the below resources for your different audiences.

Vaccine safety

How COVID-19 Vaccines Are Made (PDF)
This handout explains how the COVID-19 vaccine processes and timelines were made more efficient compared to other vaccine development.

Vaccine Connector

The Minnesota COVID-19 Vaccine Connector helps Minnesotans find out when, where, and how to get a COVID-19 vaccine. This tool is for all Minnesotans 18 years of age and older who have not yet been vaccinated. Insurance and identification are not needed, and signing up is free.

Sample social media messages

Use these sample social media messages to help share more information about COVID-19 vaccines with your community members. Messages can be shared on your social media channels and link to more information. We encourage you to use your own photos or graphics to go along with the messages if you have something that is more relevant to your community.

General vaccine image for social media, sized for Facebook General vaccine image for social media, sized for Twitter
  • COVID-19 vaccines are safe and they work! This video answers common questions about how COVID-19 vaccines were tested, made, and approved. #VaxMN #StaySafeMN

  • COVID-19 vaccines do not have preservatives, pork products or gelatin, or COVID-19 live virus. #VaxMN #StaySafeMN

  • The COVID-19 vaccine is free to everyone, no matter your immigration or insurance status. Some vaccination clinics may ask for medical insurance information. You should not receive a bill. If you do not have insurance, you can still get vaccinated. #VaxMN #StaySafeMN

  • You need two doses of the COVID-19 vaccine, and they need to be the same product. It takes two weeks after the second dose to be fully protected. Even after being vaccinated, you still have to do all these things to help keep your community safe: wear a mask, stay 6 feet from others, wash your hands, get tested for COVID-19 when needed, and stay home as much as you can. #VaxMN #StaySafeMN

  • Everyone 16 years and older should get the COVID-19 vaccine when it is available to them. This includes people with medical conditions, who have had COVID-19, and those of different ages, races, and ethnicities. The vaccine is safe for people who are pregnant and those with weak immune systems, but they should talk to their doctor before getting the COVID-19 vaccine. #VaxMN #StaySafeMN

  • Some people have side effects after getting the vaccine. Side effects usually last one or two days and usually do not prevent you from daily activities. You may have a sore arm, muscle aches, tiredness, headache, or a low fever. If you have questions or concerns about side effects, talk to your health care provider. #VaxMN #StaySafeMN

  • We know people have many questions about COVID-19 vaccines. Learn more about COVID-19 vaccine at #VaxMN #StaySafeMN

  • Everyone who wants to will eventually be able to be vaccinated. We just have to wait our turn. Learn more at #VaxMN #StaySafeMN

  • We will share information about where and how you will be able to get vaccinated once it becomes available to more people. Check back at [your social media/website] and tune into your local news source. #VaxMN #StaySafeMN

Vaccine scam warning image for social media, sized for Twitter with home phone Vaccine scam warning image for social media, sized for Twitter with smart phone
  • Watch out for scams! Public health officials or health care providers will never ask for money, your bank account, credit card, or social security number. Offers to sell or ship doses of the vaccine are also a scam. If you believe you are the victim of a COVID-19 scam, visit #VaxMN #StaySafeMN

Updated Thursday, 25-Feb-2021 12:38:38 CST