COVID-19 Contracts for Diverse Media and Community Outreach - Minnesota Dept. of Health

COVID-19 Contracts for Diverse Media Messaging and Community Outreach

New funding opportunities posted on May 25, 2020 for diverse media vendors, community organizations and tribes below.

Be the Medicine Indigenous Artist posterThe Minnesota Department of Health (MDH) is partnering with many experienced and trusted diverse media vendors and community organizations in Minnesota as part of our public health response to COVID-19. Our relationships with diverse media vendors and community organizations play a key part in ensuring that all who reside in Minnesota and the 11 Tribal Nations that share its geography – including residents from communities of color, American Indian residents, LGBTQ residents, and residents with limited English proficiency – have access to needed, culturally relevant resources and have the opportunity to be fully informed with culturally relevant, linguistically appropriate, accurate, and timely messages related to COVID-19.

Girls Are Powerful PSA videoBy the end of May 2020, MDH will have contracts with nearly 50 diverse media vendors and more than 30 community-based organizations. Most recently, MDH conducted a competitive process to distribute an additional $670,000 to diverse media organizations across Minnesota. To learn more, please visit the Round 2 Request for Services for COVID-19 Diverse Media Messaging page.

With additional funding, MDH has released two additional funding opportunities on Monday, May 25.

Current Funding Opportunities

Diverse Media Vendors for COVID-19 Communications

This Request for Services asks vendors to propose a plan for media services to help MDH in getting culturally relevant, linguistically appropriate, accurate, and timely messages related to COVID-19 to communities of color, American Indian communities and LGBTQ communities in Minnesota. Media services may include formats such as online and social media, radio, television and print. Vendors are encouraged to use methods that are adaptable to quickly changing information and explore alternative methods of communication that are effective while people maintain social distancing.

  • Funding: $750,000 available for multiple contracts.
  • Target Audience of Request for Services: Media vendors; priority will be given to media entities that are owned/led/operated by people of color, American Indians, and/or LGBTQ individuals.

Community-based Organizations and Tribes for COVID-19 Outreach and Engagement

This Request for Services asks community-based organizations and Tribes to propose a plan for culturally relevant, linguistically appropriate and timely community engagement activities to aid the state in increasing community understanding of and participation in COVID-19 testing, case investigation and contact tracing. Organizations and Tribes will be asked to learn about community questions and needs related to COVID-19 testing, case investigation and contact tracing; work with the State and its partners to address those community needs; and connect communities to testing, case investigation and contact tracing. The primary audience(s) for community engagement must include people of color, American Indians and/or LGBTQ Minnesotans.

  • Funding: $1,500,000 available for multiple contracts.
  • Target Audience of Request for Services: Community-based organizations, nonprofits, and Tribes; priority will be given to entities that are led/operated by people of color, American Indians, and/or LGBTQ individuals.

MDH will make final selections of contractors based on a competitive review of proposals, while also ensuring that the final cohort of selected contractors covers a range of racial, ethnic and cultural communities and geographic areas in Minnesota. Current contractors of MDH are eligible to apply.

The proposal submission deadline for both funding opportunities has been extended to June 7, 2020 at 11:59 pm.


Image credit goes to MDH contractor American Indian Community Housing Organization for their work with native artists to create posters that share health messages through an indigenous lens. Posters can be downloaded and printed from the American Indian Community Housing Organization website.

Video credit goes to MDH contractor Girls are Powerful, who launched a communication and wellness campaign focused on community building through empowerment, self care and wellness activities throughout the COVID-19 pandemic.

Updated Saturday, 30-May-2020 10:22:17 CDT