COVID-19 Examples of Contractor Materials and Messages

The Minnesota Department of Health (MDH) is partnering with many experienced and trusted diverse media vendors and community organizations in Minnesota as part of our public health response to COVID-19. Our relationships with diverse media vendors and community organizations play a key part in ensuring that all who reside in Minnesota and the 11 Tribal Nations that share its geography – including residents from communities of color, American Indian residents, LGBTQ residents, residents with disabilities, and residents with limited English proficiency – have access to needed, culturally relevant resources and have the opportunity to be fully informed with culturally relevant, linguistically appropriate, accurate, and timely messages related to COVID-19.

This page contains a sampling of materials produced by our contractors since our COVID-19 contracts began in March 2020. Please note that COVID information changes rapidly. Some information contained in these materials and videos may no longer be current.

For more information, please contact us at health.covidoutreach@state.mn.us.

View examples of materials for the:
African American community
African Immigrant community
American Indian community
Asian American community
Latinx community
LGBTQ community
Youth - general messaging
Youth - testing campaign for school year

African American Community

PSA video by Girls Are Powerful	PSA video by Girls Are Powerful
Video on Black liberation and health by Black Family Blueprint	Social media post on social distancing by the Minneapolis NAACP
Newsletter story on contact tracing by Stairstep Foundation	Newsletter story on safely adjusting the dials by Stairstep Foundation
Video on COVID-19 testing and challenging medical distrust by Black Family Blueprint	Video on the pandemic's impact on the school year by Black Family Blueprint

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African Immigrant Community

Video by East Africa Health Project	Video by the Oromo Community of Minnesota (OCM)
Mental health message in Somali by TPT	Social distancing message in Somali by TPT
Social distancing skit in Somali by Briva Health	Video by the Somali Medical Association of America (SMAA)
Animated Cartoon produced by WellShare International with Amin Arts	KFAI radio segment in Amharic by Tserha Aryam Kidist Selassie (TAKS)
Video in Somali about COVID-19 testing by WellShare International	Video about COVID-19 testing with spiritual messages from Imam by WellShare International
Video skit in Somali about testing, case investigations and contact tracing by Briva Health	Video in Somali about COVID-19 testing by the Islamic Association of North America (IANA)
Poster by the Islamic Association of North America (IANA)	Video in Somali about when to get tested for COVID-19 by WellShare International
Who are you #MaskingUpFor? video by Briva Health	Video in Somali featuring health and religious leaders by Briva Health

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American Indian Community

Poster by American Indian Community Housing Organization (AICHO)	Poster by American Indian Community Housing Organization (AICHO)	Coloring sheet by American Indian Community Housing Organization (AICHO)
Poster by Metropolitan Urban Indian Directors (MUID)	Poster by Metropolitan Urban Indian Directors (MUID)	Poster by Metropolitan Urban Indian Directors (MUID)

Video by the American Indian Community Housing Organization (AICHO) and Herb Fineday	Video on case investigation and contact tracing by the American Indian Community Housing Organization (AICHO) and Arne Vainio, MD
Video on case investigation and contact tracing by the American Indian Community Housing Organization (AICHO) and Mary Owen, MD	Video on case investigation and contact tracing by the American Indian Community Housing Organization (AICHO) and Charity Reynolds, MD
Native artwork with COVID-19 messages by the American Indian Community Housing Organization (AICHO)	Native artwork poster on case investigation and contact tracing by the American Indian Community Housing Organization (AICHO)

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Asian American Community

Video by the Hmong Medical Association	Video by Karen Community of Minnesota (KCM) News
Social distancing message in Hmong by TPT	Mental health message in Hmong by TPT
COVID-19 Resource Hub webpage by the Hmong Healthcare Professionals Coalition	Mask pride poster in English by Asian Media Access
Mask pride poster in Thai by Asian Media Access	Mask pride poster in Korean by Asian Media Access
Video in Karen on COVID-19 vaccines by KFA Digital

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Latinx Community

Video interview with Marisol Chiclana Ayala by El Minnesota de Hoy	Message in Spanish by MLatino Media
Billboard in Spanish by MLatino Media	Social distancing message in Spanish by TPT
Mental health message in Spanish by TPT	#MaskUpMN lucha libre message by MLatino Media in collaboration with MDH
COVID-19 PSA in Spanish by NewPublica	COVID-19 interview in Spanish by NewPublica
COVID-19 video for business owners in Spanish by HACER	Video on wearing a mask and a COVID-19 help line in Spanish by COPAL
Video promoting COVID-19 resources for the community in Spanish by COPAL	Video in Spanish on getting COVID-19 support through a help line by COPAL

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LGBTQ Community

COVID-19 informational comics for the LGBTQ+ community by JustUs Health	Not All Masks Are Created Equal poster by OutFront Minnesota
COVID-19 mask poster by Outfront Minnesota

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Youth

#SpreadInfoNotCovid video produced by Aniya Spears in conjunction with TPT Now	#SpreadInfoNotCovid video produced by Evan Kennedy in conjunction with TPT Now
Kick COVID poster by KFA Digital as part of their campaign for youth	Mask Up poster by KFA Digital as part of their Kick COVID campaign for youth
Video tips on social distance greetings for kids by Black Family Blueprint	Instagram posts by Girls Are Powerful
Check Yo'self, Stop COVID-19 billboard by High School for Recording Arts

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Youth - testing campaign for school year

Youth Testing Campaign for School Year Video in Igbo by the Igbo Women League	Youth Testing Campaign for School Year Video in Karen by the Karen Football Association
Youth Testing Campaign for School Year Video in Hmong by 3HmongTV	Vaccination and Youth Testing Campaign for School Year Video in Swahili by Global Fatherhood

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Back to the COVID-19 Contracts for Diverse Media Messaging and Community Outreach page.