COVID-19 Examples of Contractor Materials and Messages
The Minnesota Department of Health (MDH) partnered with many experienced and trusted diverse media vendors and community organizations in Minnesota as part of our public health response to COVID-19. Our relationships with diverse media vendors and community organizations played a key part in ensuring that all who live in Minnesota and the 11 tribal Nations that share its geography – including residents from communities of color, American Indian residents, LGBTQ residents, residents with disabilities, and residents with limited English proficiency – have access to needed, culturally relevant resources and have the opportunity to be fully informed with culturally relevant, linguistically appropriate, accurate, and timely messages related to COVID-19.
This page contains a sampling of materials produced by our contractors in 2020-2021. Please note that COVID information changes rapidly. Some information contained in these materials and videos may no longer be current.
For more information, please contact us at health.covidmedia.mdh@state.mn.us.
View examples of materials for the:
African American community
African Immigrant community
American Indian community
Asian American community
Latinx community
LGBTQ community
Youth - general messaging
Youth - testing campaign for school year
African American community
 PSA video, by Girls Are Powerful |  PSA video, by Girls Are Powerful |
 Video on Black liberation and health, by Black Family Blueprint |  Social media post on social distancing, by the Minneapolis NAACP |
 Newsletter story on contact tracing, by Stairstep Foundation |  Newsletter story on safely adjusting the dials, by Stairstep Foundation |
 Video on COVID-19 testing and challenging medical distrust, by Black Family Blueprint |  Video on the pandemic's impact on the school year, by Black Family Blueprint |
African immigrant community
 Video by East Africa Health Project |  Video by the Oromo Community of Minnesota (OCM) |
 Mental health message in Somali, by TPT |  Social distancing message in Somali, by TPT |
 Social distancing skit in Somali, by Briva Health |  Video by the Somali Medical Association of America (SMAA) |
 Animated cartoon produced by WellShare International with Amin Arts |  KFAI radio segment in Amharic, by Tserha Aryam Kidist Selassie (TAKS) |
 Video in Somali about COVID-19 testing, by WellShare International |  Video about COVID-19 testing with spiritual messages from Imam, by WellShare International |
 Video skit in Somali about testing, case investigations and contact tracing, by Briva Health |  Video in Somali about COVID-19 testing, by the Islamic Association of North America (IANA) |
 Poster by the Islamic Association of North America (IANA) |  Video in Somali about when to get tested for COVID-19, by WellShare International |
 Who are you #MaskingUpFor? video, by Briva Health |  Video in Somali featuring health and religious leaders, by Briva Health |
American Indian Community
 Poster by American Indian Community Housing Organization (AICHO) |  Poster by American Indian Community Housing Organization (AICHO) |  Coloring sheet by American Indian Community Housing Organization (AICHO) |
 Poster by Metropolitan Urban Indian Directors (MUID) |  Poster by Metropolitan Urban Indian Directors (MUID) |  Poster by Metropolitan Urban Indian Directors (MUID) |
 Video by the American Indian Community Housing Organization (AICHO) and Herb Fineday |  Video on case investigation and contact tracing, by the American Indian Community Housing Organization (AICHO) and Arne Vainio, MD |
 Video on case investigation and contact tracing, by the American Indian Community Housing Organization (AICHO) and Mary Owen, MD |  Video on case investigation and contact tracing, by the American Indian Community Housing Organization (AICHO) and Charity Reynolds, MD |
 Native artwork with COVID-19 messages, by the American Indian Community Housing Organization (AICHO) |  Native artwork poster on case investigation and contact tracing, by the American Indian Community Housing Organization (AICHO) |
Asian American community
Video by the Hmong Medical Association |
Video by Karen Community of Minnesota (KCM) News |
 Social distancing message in Hmong, by TPT |
Mental health message in Hmong, by TPT |
Mask pride poster in Thai, by Asian Media Access |
Mask pride poster in Korean, by Asian Media Access |
Video in Karen on COVID-19 vaccines, by KFA Digital |
Mask pride poster in English, by Asian Media Access |
Latinx community
 Video interview with Marisol Chiclana Ayala, by El Minnesota de Hoy |  Message in Spanish, by MLatino Media |
 Billboard in Spanish, by MLatino Media |  Social distancing message in Spanish, by TPT |
 Mental health message in Spanish, by TPT |  #MaskUpMN lucha libre message, by MLatino Media in collaboration with MDH |
 COVID-19 PSA in Spanish, by NewPublica |  COVID-19 interview in Spanish, by NewPublica |
 COVID-19 video for business owners, in Spanish by HACER |  Video on wearing a mask and a COVID-19 help line in Spanish, by COPAL |
 Video promoting COVID-19 resources for the community in Spanish, by COPAL |  Video in Spanish on getting COVID-19 support through a help line, by COPAL |
LGBTQ community
 COVID-19 informational comics for the LGBTQ+ community, by JustUs Health |  Not All Masks Are Created Equal poster, by OutFront Minnesota |
 COVID-19 mask poster, by Outfront Minnesota |
Youth
 #SpreadInfoNotCovid video produced by Aniya Spears in conjunction with TPT Now |  #SpreadInfoNotCovid video produced by Evan Kennedy in conjunction with TPT Now |
 Kick COVID poster by KFA Digital as part of their campaign for youth |  Mask Up poster by KFA Digital as part of their Kick COVID campaign for youth |
 Video tips on social distance greetings for kids, by Black Family Blueprint |  Instagram posts by Girls Are Powerful |
 Check Yo'self, Stop COVID-19 billboard, by High School for Recording Arts |
Youth - testing campaign for school year
 Youth Testing Campaign for School Year Video in Igbo, by the Igbo Women League |  Youth Testing Campaign for School Year Video in Karen, by the Karen Football Association |
 Youth Testing Campaign for School Year Video in Hmong, by 3HmongTV |  Vaccination and Youth Testing Campaign for School Year Video in Swahili, by Global Fatherhood |
Back to the COVID-19 Contracts for Diverse Media Messaging and Community Outreach page.