Haas Institute for a Fair and Inclusive Society
Targeted universalism (3:48, video autoplays) is a brief, animated video that explains the difference between a targeted universalism framework and more traditional policy approaches.
Targeted universalism means setting universal goals and using targeted processes to achieve those goals.
Within a targeted universalism framework, an organization or system sets universal goals for all groups concerned. The strategies the organization/system develops to achieve those goals are targeted to different groups—based on how different groups are situated within structures, culture, and across geographies—to obtain the universal goal. The video includes a brief overview of five steps to developing a targeted universal approach.
For more detailed information, including a policy and practice primer, visit: Haas Institute: Targeted universalism: Policy and practice: A primer.
When to use
Use this video individually (to support individual professional development about how to develop, implement, or revise interventions designed to reduce inequities) or with a group of people who may be tasked with developing or revising public health strategies for communities experiencing inequities. Use the video to start a conversation.
Things to consider
While this video describes a comprehensive approach to big problems, you can also use targeted universalism on a smaller scale.
Use this resource