Annual Advertising Transparency Statement

In accordance with Minnesota Statutes, section 15.442, the Minnesota Department of Health (MDH) publishes the following summary of its advertising expenditures.

During calendar year 2025, MDH’s total advertising spending was $264,181. Of this amount, $251,654 was Minnesota-specific advertising.

Advertising MDH placed with local news organizations—defined in statute as local newspapers, radio, and television—totaled $87,913, representing approximately 35 percent of Minnesota-specific advertising spending. This includes:

Local television: $53,000 (21.1%)

Local newspapers: $20,913 (8.3%)

Local radio: $14,000 (5.6%)

MDH’s remaining advertising expenditures supported other communication channels, including outdoor advertising, agency services, signage, and outreach materials, to ensure timely and effective public health messaging statewide.

For more information, please contact the MDH Communications Office at 651-201-4989 or Communications Office Comment Form.