Data - Tobacco Prevention and Control - Minnesota Department of Health

Tobacco NUMBRS

Tobacco and Nicotine Use in Minnesota: Briefs, Reports, and Statisticsimage of a bar chart

Tobacco NUMBRS aims to increase the visibility and accessibility of data on tobacco use in Minnesota. This page features a series of data briefs, among other resources like factsheets and reports, highlighting findings from various surveys of tobacco use and other data sources.

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Data Briefs

Teen Tobacco Use in Rural Minnesota

image of youthRural teens start earlier, use more often, use smokeless

The tobacco use landscape in the United States and Minnesota is evolving. E-cigarettes are rapidly increasing in popularity, especially among youth. However, products like cigarettes and smokeless tobacco continue to have a stronger hold in rural areas due to decades of targeted marketing by the tobacco industry, which integrated tobacco use into rural culture.

Tobacco products contain nicotine, which is highly addictive and can harm brain development as teens grow. Rural youth are at higher risk for harm, because they tend to begin using tobacco products at a younger age and use tobacco products more frequently.

This data brief dives deeper into rural youth tobacco use in Minnesota.

Download this brief: Teen Tobacco Use in Rural Minnesota (PDF)

More Data Briefs

Which Minnesota Teens Try Vaping?

One in four middle school and high school students in Minnesota had tried e-cigarettes (teens call it vaping or juuling). Half of high school seniors reported having tried e-cigarettes at least once. The growing popularity of e-cigarettes among Minnesota’s youth caused the first rise in overall tobacco use in over two decades.

So, which teens try e-cigarettes? This data brief demonstrates that teens whose environments put them at risk for use of e-cigarettes are more likely to try them.

Download this brief: Which Teens Try Vaping? (PDF)

Teen Vaping Initiation in Minnesota

a chart showing minnesota students who have ever tried an e-cigaretteMinnesota teens are using e-cigarettes and vapes at alarming rates, exposing themselves to the harms of nicotine and risking addiction. In this data brief we use the 2017 MYTS to report e-cigarette initiation prevalence, which teens are trying e-cigarettes, and why initiation is a problem.

Download this brief: Teen Vaping Initiation in Minnesota (PDF)


Minnesota Youth Data

Any Tobacco Use

  • 26.4% of high school students used any tobacco product in the past 30 days, up 7% from 2014.

Source: Minnesota Youth Tobacco Survey, 2017

E-Cigarette Use

  • 19.2% of high school students used or tried e-cigarettes in the past 30 days, up 49% from 2014.
  • 37.7% of high school students have ever tried e-cigarettes, up 33% from 2014.
  • 63.6% of students who currently use e-cigarettes reported using menthol or other flavored e-cigarettes in the past 30 days.
  • 21.5% of current e-cigarette users have never tried any conventional tobacco product.
Recent evidence suggests that, compared to youth who have never used them, youth who have tried e-cigarettes are twice as likely to start smoking in the future.1

Source: Minnesota Youth Tobacco Survey, 2017

E-cigarettes and Recreational Marijuana Use

  • 34.7% of high school students and 15.8% of middle school students who currently use e-cigarettes have used an e-cigarette for recreational marijuana, THC or hash oil, or THC wax at least once in their lifetime.

Source: Minnesota Youth Tobacco Survey, 2017

E-cigarette Advertising

  • 88.4% of students had seen ads promoting e-cigarettes in the past 30 days, down slightly from 90.1 percent in 2014.
    • 50.9% had seen ads in convenience stores and other stores in the past 30 days, up from 47.5 percent in 2014.
    • 39.6% of students had seen ads on the internet, 38.6% on TV, 18.6% in magazines, 14.5% on billboards, and 6.8% had heard ads on the radio.
    • 29.9% of high school students who encountered ads in 5 or more locations in the past 30 days were current e-cigarette users.

Source: Minnesota Youth Tobacco Survey, 2017

Cigarette Use

  • 9.6% of high school students smoked cigarettes in past 30 days, down 9% from 2014.

Source: Minnesota Youth Tobacco Survey, 2017

Cigar and Cigarillo Use

  • 10.6% of high school students used cigars or cigarillos in the past 30 days, up 29% from 2014.

Source: Minnesota Youth Tobacco Survey, 2017

Menthol Cigarette Use

  • 34.1% of smokers usually smoke menthol cigarettes, down 22% from 2014.
  • Adolescent smokers are more likely to smoke menthol cigarettes than are adult smokers.
    • 25.1% of adult smokers usually smoke menthol cigarettes. (MATS 2014)

Source: Minnesota Youth Tobacco Survey, 2017

Secondhand Smoke

  • 46.2% of non-smokers had been exposed to secondhand smoke in the past 7 days.

Source: Minnesota Youth Tobacco Survey, 2017

Youth Access

  • 62.4% of high school and 57.4% of middle school e-cigarette users got their e-cigarettes from friends.
  • 32.2% of underage high school students who use e-cigarettes got or bought their e-cigarettes from retail outlets. The most common retail outlet reported was vape shops (18.4%).
  • 19.0% of underage high school students who are current smokers bought their own cigarettes.

Source: Minnesota Youth Tobacco Survey, 2017

Download this information: Data Highlights from the 2017 Minnesota Youth Tobacco Survey (PDF)

Minnesota Adult Data

Any Tobacco Use

  • 21.3% use some type of tobacco product.

Source: Minnesota Adult Tobacco Survey, 2018

Cigarette Use

  • Smoking fell to 13.8% (approximately 574,000 adults), down from 14.4% in 2014. Not Statistically Significant.
Among 18-24 year olds
  • Smoking dropped in half from 15.3% in 2014 to 8% in 2018.

Source: Minnesota Adult Tobacco Survey, 2018

E-cigarette Use

  • Overall e-cigarette use (used at least once in the past 30 days) among has not increased significantly since 2014 (5.9% in 2014 compared to 6.0% in 2018).
  • 44.0% of e-cigarette users report they have never smoked cigarettes, up from 22.5% in 2014.
  • Most adult e-cigarette users use flavored (80.2%).
  • The percent of adult e-cigarette users of all ages who are also current smokers declined significantly, from 65.8% in 2014 to 37.0% in 2018.
Among 18-24 year olds
  • E-cigarette use nearly doubled from 2014 (12.8%) to 2018 (21.9%) and exceeds cigarette use for this age group.
  • Most e-cigarette users (3 in 4) never smoked, an almost 150% increase since 2014 (72.6% in 2018 from 30.4% in 2014.)
  • Almost all of e-cigarette users (96.7%) report their usual e-cigarette is flavored.

Source: Minnesota Adult Tobacco Survey, 2018

Menthol Tobacco Use

  • 27.5% report menthol cigarettes as their usual product

Source: Minnesota Adult Tobacco Survey, 2018

Quitting Tobacco

  • 45.7%, or 260,000 adult smokers, reported making a quit attempt in the past 12 months. This was down significantly from 53.4% in 2014.

Source: Minnesota Adult Tobacco Survey, 2018

Smokeless Tobacco Use

  • 3.2% of adults use smokeless, down from 3.6% in 2014

Source: Minnesota Adult Tobacco Survey, 2018

Download this information: Data Highlights from the 2018 Minnesota Adult Tobacco Survey (PDF)

Fact sheet: Tobacco Use in Minnesta: Results from the 2018 Minnesota Adult Tobacco Survey (PDF)

Tobacco Related Disparities

Tobacco Data (PDF) - Charts and data detailing tobacco-related disparities in Minnesota.

Despite declines in overall youth and adult smoking rates, tobacco use is still a problem. Many Minnesota communities continue to use tobacco at high rates.

Among youth

The primary sources of tobacco use data on youth are the Minnesota Youth Tobacco Survey (MYTS) and the Minnesota Student Survey (MSS). These surveys serve different purposes. The MYTS offers detailed information at the statewide level on tobacco use, emerging products, secondhand smoke exposure, media exposure, and other topics. However, the sample size is too small to provide reliable estimates of tobacco use among Minnesota’s racial and ethnic groups and other small population groups. The MSS, on the other hand, is a comprehensive youth survey that contains just a handful of tobacco use indicators, but it is large enough to report these indicators by race and ethnic groups, economic status, and sexual orientation.

Tobacco use is still high in some student populations.

Among 11th grade students in Minnesota who used tobacco in the last 30 days:

  • 35.6% of students experiencing serious economic distress (students skipping meals or being homeless) use tobacco.
  • 35.2% of gay, lesbian or bisexual students use tobacco.
  • 29.2% of American Indian or Alaska Native students use tobacco.
  • 23.2% of students in small town and rural school districts (with less than 2,000 students) in Greater Minnesota use tobacco.

Source: 2013 Minnesota Student Survey

Among adults

Low socioeconomic status

Adult smokers in Minnesota are more likely to have completed fewer years of education and to have lower incomes than nonsmokers.

  • Minnesotans with less than a high-school education have the highest smoking rate (28.6 percent), while Minnesotans who completed a college education smoke the least (5.1 percent).
  • Among Minnesota adults with annual household incomes of $35,000 or less, 24.4 percent are current smokers, while 8.7 percent of those with household incomes above $75,000 smoke.

Source: 2014 Minnesota Adult Tobacco Survey

Lesbian, gay, bisexual, transgender, queer (LGBTQ)

Smoking remains high in Minnesota LGBTQ populations.

  • 25% of LGBTQ persons smoke every day or some days per week. In comparison, 14% of the general population of Minnesota smokes.
  • Bisexual persons smoke at a higher rate than any other sexual orientation at 31%, compared to 22% of lesbian and gay persons and 23% of queer persons.

Source: 2014 Voices of Health survey

    Minnesota American Indian communities

    Smoking remains high in Minnesota American Indian populations.

  • 59% of American Indian adults are current smokers.

Source: 2013 Tribal Tobacco Use Project survey

State and County Data

image of Minnesota Tobacco ProfileClick below to view tobacco profiles for each of Minnesota's counties. These profiles show commercial tobacco's toll in each county in one year. They also include local and statewide data on products stores sell, youth tobacco use, and tobacco use during pregnancy.

Hennepin County Tobacco Profile Kittson County Tobacco Profile Roseau County Tobacco Profile Lake of the Woods County Tobacco Profile Koochiching County Tobacco Profile St. Louis County Tobacco Profile Itasca County Tobacco Profile Beltrami County Tobacco Profile Otter Tail County Tobacco Profile Lake County Tobacco Profile Cook County Tobacco Profile Cass County Tobacco Profile Aitkin County Tobacco Profile Polk County Tobacco Profile Marshall County Tobacco Profile Pine County Tobacco Profile Becker County Tobacco Profile Pennington County Tobacco Profile Mahnomen County Tobacco Profile Hubbard County Tobacco Profile Wilkin County Tobacco Profile Todd County Tobacco Profile Kanebec County Tobacco Profile Pope County Tobacco Profile Benton County Tobacco Profile Big Stone County Tobacco Profile Wright County Tobacco Profile Washington County Tobacco Profile Renville County Tobacco Profile Scott County Tobacco Profile Lyon County Tobacco Profile Watonwan County Tobacco Profile Waseca County Tobacco Profile Dodge County Tobacco Profile Nobles County Tobacco Profile Fillmore County Tobacco Profile Red Lake County Tobacco Profile Norman County Tobacco Profile Crow Wing County Tobacco Profile Stevens County Tobacco Profile Stearns County Tobacco Profile Isanti County Tobacco Profile Chippewa County Tobacco Profile McLeod County Tobacco Profile Lincoln County Tobacco Profile Nicollet County Tobacco Profile Rice County Tobacco Profile Cottonwood County Tobacco Profile Olmsted County Tobacco Profile Rock County Tobacco Profile Faribault County Tobacco Profile Houston County Tobacco Profile Clearwater County Tobacco Profile Clay County Tobacco Profile Wadena County Tobacco Profile Grant County Tobacco Profile Morrison County Tobacco Profile Swift County Tobacco Profile Chisago County Tobacco Profile Sherburne County Tobacco Profile Meeker County Tobacco Profile Ramsey County Tobacco Profile Yellow Medicine County Tobacco Profile Carver County Tobacco Profile Brown County Tobacco Profile Le Sueur County Tobacco Profile Goodhue County Tobacco Profile Murray County Tobacco Profile Martin County Tobacco Profile Freeborn County Tobacco Profile Winona County Tobacco Profile Carlton County Tobacco Profile Traverse County Tobacco Profile Douglas County Tobacco Profile Mille Lacs County Tobacco Profile Lac Qui Parle County Tobacco Profile Kandiyohi County Tobacco Profile Anoka County Tobacco Profile Dakota County Tobacco Profile Redwood County Tobacco Profile Sibley County Tobacco Profile Wabasha County Tobacco Profile Pipestone County Tobacco Profile Blue Earth County Tobacco Profile Steele County Tobacco Profile Jackson County Tobacco Profile Mower County Tobacco Profile

More information


Minnesota Youth Tobacco Survey

The Minnesota Youth Tobacco Survey (MYTS) has been conducted since 2000, by the Minnesota Department of Health to provide comprehensive, in depth information on the tobacco use of young people and to design and evaluate prevention efforts. The MYTS is a representative sample survey. The seventh MYTS was conducted in 2017, and previous surveys took place in 2000, 2002, 2005, 2008, 2011, and 2014.

Learn more about the Minnesota Youth Tobacco Survey.

Minnesota Student Survey

The Minnesota Student Survey (MSS) is conducted every three years among populations of Minnesota public schools. The census-like survey asks questions about activities, experiences, and behaviors. Topics covered include: tobacco, alcohol and drug use, school climate, physical activity, violence and safety, health, connections with school and family, and other topics.

The survey is administered jointly by the Minnesota Departments of Education, Health, Human Services, and Public Safety. The Minnesota Student Survey collects data by 5th, 8th, 9th, and 11th grades.

Learn more about the Minnesota Student Survey.

Minnesota Adult Tobacco Survey

The Minnesota Adult Tobacco Survey (MATS) is a collaborative effort between ClearWay Minnesota and the Minnesota Department of Health. MATS is the most thorough source of information about tobacco behaviors, attitudes and beliefs in Minnesota and helps measure the progress of Minnesota’s comprehensive tobacco control program. Previous MATS surveys were conducted in 1999, 2003, 2007, 2010, and 2014.

The 2014 MATS is a cross-sectional, random digit-dial telephone survey, conducted from February to July 2014 among adults aged 18 and older living in Minnesota. The sample of 9,304 responding adults consisted of 5,300 from a statewide landline sample and 4,004 from a cell phone sample.

Learn more about the Minnesota Adult Tobacco Survey.

Other Reports

For more information

Interested in data on other topics? Visit the Minnesota Public Health Data Access portal.


  1. Watkins, S.L., S.A. Glantz, and B.W. Chaffee, Association of Noncigarette Tobacco Product Use With Future Cigarette Smoking Among Youth in the Population Assessment of Tobacco and Health (PATH) Study, 2013-2015. JAMA Pediatr, 2018.
Updated Monday, 01-Jul-2019 12:50:20 CDT