WIC Communications and Outreach

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Minnesota WIC updates this page regularly with communication materials for local agencies.

On this page: | Local Agency Communication | Social Media | WIC Social Media Toolkits | Media Outreach | News Release Templates | WIC Outreach | My MN WIC App Notifications | Quarterly Medical Assistance Texting | National WIC Association Outreach

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Local Agency Communication

Minnesota WIC communicates regularly with local agencies. View past updates:

WIC Weekly Updates - Distributed Wednesdays around 1:30 p.m. to WIC Coordinators and other local agency WIC staff subscribers.

HuBERT Hints – Distributed Thursdays around 11 a.m. to all staff with a HuBERT username.

WINNIE the Scoop! Newsletters – Distributed Thursdays around 11 a.m. to all staff with a HuBERT username.

Email blasts are distributed as needed for important announcements to Weekly Update subscribers or all staff who have a HuBERT username.

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Social Media

Minnesota WIC launched its own Facebook and Instagram page, and shares content for WIC families on those pages.

• Follow Minnesota WIC on Facebook and Minnesota WIC on Instagram.
• Share these social media channels with participants.
• Interact with posts and share WIC content to your local agency social channels.
• Post links to the pages on your local agency webpage.

Use the Social Media Best Practices for Local WIC Agencies (PDF) when sharing your own content.

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WIC Social Media Toolkits

• MN State Fair Poster & QR Code (PNG)
• March 2023 National Nutrition Month (WORD)
• Breastfeeding Support and Promotion - August 2023 (WORD)

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Media Outreach

If you need help with WIC-related media inquiries or a news release, please contact WIC Communications Coordinator Megan Leonard at megan.leonard@state.mn.us or 651-201-4083.

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News Release Templates

World Breastfeeding Week, National Breastfeeding Month News Release Template 2023 (WORD)

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WIC Outreach

Use the WIC Outreach Materials Order Form to order materials for your local agency or events.

Customize your own outreach materials using the WIC Logo.

Digital copies of the Minnesota (MN) WIC Program Outreach Brochures:

• MN WIC Works Outreach Brochures English/Spanish (PDF)
• MN WIC Works Outreach Brochures English/Somali (PDF)
• MN WIC Works Outreach Brochures English/Hmong (PDF)
• MN WIC Works Outreach Brochures English/Karen (PDF)

To order printed copies use WIC Materials - Brush Art

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My MN WIC App Notifications

MN WIC sends notifications to all My Mn WIC App users with important information.

Upcoming notifications

• August 19, 2023
  Subject: Formula Substitutions End
  Notification: IMPORTANT! Aug. 27 is the last day to use your WIC benefits for any substitute formulas. After that, you will need to purchase the formula and can size listed on your benefits. This includes medical formula.
  Link: https://www.health.state.mn.us/people/wic/formulachange.html

• September 2, 2023
  Subject: Last Chance for Surveys!
  Notification: If you haven’t completed our WIC experience survey, tap here to share your opinion. Thank you! You’re helping make the WIC program even better for families!  

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Quarterly Medical Assistance Texting

Minnesota WIC sends quarterly text messages promoting the program to Medical Assistance (MA) recipients, who qualify for WIC.

In 2023, texts will go out the first Monday in February, May, August, and November.

• WIC uses lists of new MA recipients who are younger than five, are pregnant or are six months postpartum for the text outreach efforts. We carefully review the data to make sure outreach texts go to potential WIC participants, not current participants.
• The texts are sent to recipients over five weeks.
• The text is available in English, Spanish, and Somali. This is the current outreach text:
  • English:
    Families with MA qualify for WIC.
    There is no cost and you get healthy foods!
    Apply for WIC (https://www.health.state.mn.us/wicapply)
    Reply STOP to Opt Out
  • Español:
    Familias con seguro de Asistencia Médica (MA) califican para WIC.
    ¡Puede recibir comidas saludables sin ningún costo!
    Solicite WIC (https://www.health.state.mn.us/wicapply)
    Responda STOP para cancelar estas notificaciones
  • Af Soomaali:
    Qoysaska haysta (Gargaarka Caafimaadka ee Gobolka Minnesota) ama loo yaqaan MA waxay u qalmaan Barnaamijyada iyo adeegyada WIC.
    Wax kharash ah ma jiro, waana bilaash oo waxaad sidoo kale helaysaa cunto caafimaad leh !
    Soo codso WIC (https://www.health.state.mn.us/wicapply)
    Soo dir STOP (IGA JOOJI) si Lagaaga Joojiyo

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National WIC Association (NWA) Outreach

NWA WIC Participant Survey 2023 (PDF)

MN WIC covers the cost of NWA membership for local agencies. Log in or set up your account at National WIC Association to access resources and materials. Contact Emily Gilcher at egilcher@nwica.org if you need additional information about setting up your NWA account.

NWA promotes signupwic.com to current and potential WIC participants nationwide as a website to find their local WIC agency. Make sure your agency’s information is correct by visiting the NWA WIC Share My Agency page and completing the agency information update request form.

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